For many people, finding a long-term relationship is a key goal, and But for many years, it was hard to find that special relationship.
Once society embraced the idea of romantic marriage (as opposed to arranged marriages or marriages based on more practical considerations), our expectations for compatibility skyrocketed.
Until the internet, however, there was no predictable or efficient way of actually finding that mythical, compatible partner.
Online dating dramatically increased the opportunity to find someone who shared your interests—and who was actually single.
But what happens when a proposed marriage goes awry?
CNN's Sumnima Udas looks at the pros and cons of arranged marriage.
Dozens of dating apps have emerged in India over the past couple of years, but Ajmal's qualms are commonplace in a nation where most weddings are still arranged and sex before marriage remains largely taboo.
Getting young Indians to do the equivalent of swiping right (in Tinder parlance) requires making dating seem fun, safe and parent-approved.
And with a divorce rate of just above 1% proponents argue arranged marriage is an effective way for young people to find a partner.
But inside, it could easily be mistaken for a hip start-up in San Francisco: young men and women in hoodies, skinny jeans, and sneakers lounge about on beanbags in the New Age office, which is nestled between art galleries and handicraft shops.
In the two years since its launch in 2014, Truly Madly has raised million in funding and amassed close to two million users.
Arshad, 22, who hails from the small town of Bhadohi, Uttar Pradesh, joined the marketing team of Truly Madly six months ago, after graduating from one of India’s top colleges.
“My family is very conservative, and I wanted to break out of the shell and do something different,” Arshad told me. For Arshad, and many young Indian women, her family prefers that she settle down and get married, but Arshad moved to Delhi to pursue a free, independent lifestyle.